Rajinikanth’s latest film ‘Jailer’ reached the world on Thursday in a festive spirit amid bursting crackers, dancing and drumming and huge crowds outside the theatres.
Directed by Nelson Dilipkumar, the film marks the return of the Kollywood superstar to the silver screen after a gap of two years. His previous film Annaatthe was released in 2021. Ardent Rajinikanth fans, movie buffs and family audiences thronged the theaters right from morning.
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Multi-Star Jailer
Starring the likes of Malayalam film star Mohanlal, Kannada actor Shiva Rajkumar and Bollywood star Jackie Shroff, the film was released in over 900 screens in Tamil Nadu alone. The film is financed by Sun Pictures.
Tiruppur Subramaniam, veteran film distributor and head of the Tamil Nadu Theater Owners Association, said the film is taking a phenomenal opening across the country, especially in the south. “This is the gigantic theatrical release after Vijay’s ‘Varisu’ and Ajith’s ‘Thunivu for Pongal’ in January. It will definitely give theatergoers a big boost,” he added.
According to film trade analyst Ramesh Bala, the first day US box office collection of Jailer ($1,158,000) surpassed that of Ajith’s Varisu ($1,141,590).
Rajini fever
Rajini-mania has also gripped corporate India. From declaring holidays on the day of release to booking big tickets for its employees, Company India has also honored its Thalaivar.
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Girish Mathrubootham, CEO of NASDAQ-listed SaaS company Freshworks, formerly known as Twitter X, told X that the company has booked 2,200 tickets for its employees across seven screens. A self-confessed Rajinikanth fan, Mathrubootham had earlier informed his staff about his departure to watch Rajinikanth’s 2016 film Kabali.
Speed, an aggregator of bike taxis and auto services, is also organizing an exclusive expo for its 500+ auto captains on August 12 in Chennai. Several companies in Chennai and Bengaluru have announced a holiday to celebrate the film’s release.